Pure Nature Classic

Name: Pure Nature Classic
Brand: Whitfield Natural Textiles
Price: 71.48 USD
Availability: InStock

$71.48

Broadloom wall-to-wall carpet are 12 feet wide. Area rugs are also available.

Color: Balsa

Product variants

Features & Specs

Roo Rating

Best

Material

100% Undyed European Wool

Made In

USA

Care Instructions

Spot clean & vacuum

Description

A two-tone loop pile uses a light and dark yarn blended to create a subtle, random grid-like pattern that adds depth and visual interest to the surface.

Whitfield's Pure Nature Collection is crafted from 100% undyed wool sourced from European sheep. Each loop-pile design showcases the natural beauty of wool in tonal shades derived directly from the sheep’s fleece, with no synthetic dyes or harsh chemical treatments.

Roo Rating

Best
This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is dyed using AZO free or natural dyes, offering a safer, more eco-conscious option for your home. We consider this a great choice for families looking to reduce everyday chemical exposure. This product is also made in a verified facility where no unethical manufacturing practises were used.

Key Features

Naturally Healthy → Free from dyes, PFAS, and VOCs, this wool keeps your indoor air safe and your family healthier.

Durable Comfort → Loop pile construction offers resilience in high-traffic areas while staying soft underfoot.

Natural Warmth → Wool fibers insulate against noise and temperature shifts, making rooms quieter and cozier.

Sustainably Sourced → Responsibly shorn wool from European farms, woven into carpet by Whitfield in the foothills of the Blue Ridge Mountains, USA.

Specifications

Specifications:
- Brand: Whitfield Natural Textiles
- Construction: 48 oz loop pile broadloom
- Fiber: 100% undyed European wool
- Backing: Cotton and Hemp
- Format: Wall-to-wall broadloom carpet
- Made in USA
- Colour: Beige
- Location: Indoor use

About the Brand

Nestled in the foothills of the Blue Ridge Mountains in Georgia, Whitfield Natural Textiles (Whit-Tex, Inc.) is dedicated to crafting 100% natural wool carpets, rugs, and padding for homes and workplaces. With a commitment to sustainability and healthier indoor air, they use only all-natural, renewable materials. Their wool is sourced from small UK farms, where sheep are pasture-raised and shorn annually in alignment with animal welfare best practices. The result is a collection of durable, beautiful floor coverings in nature’s own colorations—each piece unique, eco-friendly, and made with integrity.

About the Material

Wool is one of nature’s most remarkable fibers — renewable, resilient, and inherently healthy. Unlike synthetic materials made from plastics, wool is biodegradable and naturally breathable, helping regulate your home’s temperature while resisting dust, dirt, and odors. Its built-in lanolin gives it a level of stain and flame resistance that no chemical coating can match.

Soft yet durable, wool creates a cozy, quiet foundation underfoot — perfect for kids, pets, and daily life. Best of all, it supports healthier indoor air quality, since it doesn’t off-gas VOCs or shed harmful microplastics.

Choosing wool means choosing a fiber that’s good for your family, kind to the planet, and timelessly beautiful in every home.

Care Instructions

Spot clean with gentle soap and water. To remove pet odours, spray with white vinegar diluted in water. Dab with white towel to dry.

Carpet Pad

We always recommend carpet pad underneath all carpets and area rugs. Carpet pads add extra cushioning under feet and increases the lifespan of the carpet or rug.

Shop Carpet Pads

A table comparing the facets of 4 products
Facet	Pure Nature 48 Loop View details	Pure Nature Classic View details	Pure Nature Mystique View details	Pure Nature Homespun View details
Weight
Weight	48.0 oz	48.0 oz	48.0 oz	48.0 oz
Description
Description	A thicker, more cushioned version of PN32, this solid loop pile adds comfort and resilience underfoot while maintaining a clean, uniform appearance. Whitfield's Pure Nature Collection is crafted...	A two-tone loop pile uses a light and dark yarn blended to create a subtle, random grid-like pattern that adds depth and visual interest to the surface. Whitfield's...	Loop pile with tips lightly sheared. The cut tips give this pile a fuzzy, velvety surface that feels fluffy and soft underfoot. Whitfield's Pure Nature Collection is crafted...	A 3-ply loop pile construction features one white accent yarn creating a softly variegated, homespun look with natural texture and dimension. Whitfield's Pure Nature Collection is crafted from...
Material
Material	European Wool	European Wool	European Wool	European Wool
Care Instructions
Care Instructions	Spot Clean	Spot Clean	Spot Clean	Spot Clean
By
By	Whitfield Natural Textiles	Whitfield Natural Textiles	Whitfield Natural Textiles	Whitfield Natural Textiles