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View Tufted Rug Beige

$795.00

A blend of artistry and comfort, the View Tufted Rug in Beige takes inspiration from aerial landscapes, featuring geometric patterns that mimic desert dunes and mountain ridges. This hand-tufted area rug is crafted from 100% New Zealand wool, offering a soft, luxurious feel while ensuring durability for everyday use.

With its varying pile heights, the design creates depth and dimension, making it a striking yet subtle focal point in living rooms, bedrooms, or contemporary spaces. The neutral beige palette enhances its versatility, allowing it to seamlessly complement a range of interior styles. Finished with fringed trim, this New Zealand wool rug brings texture and warmth to modern living.

Features & Benefits

Brand

ferm LIVING

Material

Wool

Washable?

Spot Clean

Color

Beige

Origin

India

Key Features

Product Features
- Technique: Hand Tufted
- Material: Front: 100% tufted New Zealand Wool
- New Zealand is regarded as the purest and whitest wool in the world
- Wool is naturally stain and flame resistant
- New Zealand wool is a great choice amongst kids with allergy sensitivities because it is hygienic and non allergenic, has no harmful gasses and is a natural air filter
- Wool also makes a great sound barrier keeping noise out during naps and quiet time
- Location: Indoor use only

Specifications

Specifications
- Brand: ferm LIVING
- Colour: Beige
- This View Tufted Rug is also available in Red Brown
- Material: Front: 100% tufted New Zealand
- Size: 4' 8" x 5' 11"
- Pile height: approximately 2", varying heights to accentuate artwork
- Technique: Hand Tufted
- Designed in Copenhagen
- Made in India
- Brand: ferm LIVING
- Colour: Beige
- This View Tufted Rug is also available in Red Brown
- Material: Front: 100% tufted New Zealand
- Size: 4' 8" x 5' 11"
- Pile height: approximately 2", varying heights to accentuate artwork
- Technique: Hand Tufted
- Designed in Copenhagen
- Made in India

Roo Rating

Good

This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is, however, dyed using commercial dyes, which may contain VOCs (volatile organic compounds). While these are common in many household products, this is something to be aware of in creating spaces for young children or where one may have special sensitivities. We consider this a good step toward safer, more sustainable living. This product is also made in a verified facility where no unethical manufacturing practises were used.

About the Brand

ferm LIVING

Based on a passion for authentic design and clear functionality, ferm LIVING is a company that takes pride in creating products that help balance the contrasts of life. They recognize that in today's world, as we navigate expectations and dreams in the search for meaning and comfort, we also long for a balanced life with room for chaos and calm, moments of reflection and times of joy. ferm LIVING's line of area rugs is designed with the intention of creating a space that allows us to be ourselves, to realize our true value of things, and to feel comfortably at home. From their base in Copenhagen, ferm LIVING works with artisans from around the world, fusing their Scandinavian mindset with global skills and traditions to create masterful pieces that are rich, soft and colourful.

About the Material

Made with New Zealand Wool

New Zealand Wool is used to create this rug, providing soft qualities ideal for everyday living. New Zealand wool is especially soft, resilient, and known for its high quality and natural whiteness.

Care Instructions

- Vacuum regularly and as needed using suction only (no bristles)
- Spot clean as needed using a damp cloth with plain water. Do not use soap or cleaning products as they could damage or fade the rug
- For spills, absorb immediately with white dry cloth
- For larger, deeper stains, send the rug to a professional service with experience cleaning fine rugs
- Rotate rug every 3 months to avoid uneven fading and wear
- To preserve the life of the rug, we recommend using a rug pad

Rooms This Rug Is Perfect For

Bedroom

Bedroom

Dining room

Dining room

Entryway

Entryway

Kitchen

Kitchen

Living Room

Living Room

Home office

Home office

Cleaning & Care Instructions

Gentle vacuum no bristles or robot vacuums

Gentle vacuum no bristles or robot vacuums

Rotate periodically

Rotate periodically

Rug pad recommended

Rug pad recommended