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Discover a new world of kid & pet friendly rugs
Discover a new world of kid & pet friendly rugs
SHOP NEW ARRIVALS
Looking for a custom style, size, colour or design?
Speak with our designers to see which rug suits your space the best!
Looking for a custom style, size, colour or design?
SHOP CUSTOM RUGS
Speak with our designers to see which rug suits your space the best!
FREE DESIGN CONSULTATION AVAILABLE
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
What is a sustainable rug? To us, it means a well-designed, high quality, handcrafted rug that can live in your home for well past 5 years. Synthetic rugs hit the landfill within 2 to 4 years of usage because they are not designed to last. Often times, they cannot be washed and once the chemical "protective" coating wears off, the colours fade rapidly and the rug starts to look dull and boring. And have we mentioned all the chemical dyes that are emitting airborne toxins into the air that you and your family breath?
Our Sustainable Rugs are made from all natural materials and non-toxic dyes. And since they are machine washable, you don't have to worry about stains and spills. In fact, our customers tell us that each time they wash their cotton or wool rug in the washing machine, it comes out all nice and fluffy - like it was brand new again! This is how our rugs don't end up in landfill and why our customers feel it is well worth the investment.