As part of the sustainable wool collection, this Fab Habitat Willowton White Multi Area Rug is made from natural wool fibres and handwoven by expert artisans, perfectly suited to bring comfort to a modern space. These rugs are made using sustainable practices and dyes, which are safe for the environment.
Since its start in 2009, Fab Habitat has recycled millions of bottles and plastic containers turning them from trash to rug. This Fab Habitat Willowton White Multi Area Rug is made from sustainable wool, adding yet another concept to their eco-friendly offerings. Each wool rug is handwoven and designed to withstand everyday use.
Founded in 2009, Fab Habitat is a brand on a mission to produce durable, stylish home accessories that are good for the home and even better for the planet. Owners Suchin and Kanan Gupta refuse to cut corners in the name of cost. Each rug is designed to put up with the wear and tear of children, pets, shoes and everyday life. Many of their products are made from biodegradable and/or upcycled materials including plastic bottles that are melted and processed into yarn. Since inception, Fab Habitat has recycled millions of bottles and plastic containers turning them from trash to rug. Fab Habitat is a GoodWeave International accredited brand dedicated to ending child labor in the carpet industry and offering education to children in weaving communities. Fab Habitat rugs also received the SustainAbility3 Award, one of the highest achievements at the New York International Gift Fair. The company is also supporters of the Navjeevan Society, an organization focused on bettering the lives of individuals with special needs - a cause that is near and dear to the hearts of the Gupta family.
Wool rugs have been much loved by consumers worldwide for centuries due to its many great qualities. From an eco-friendly perspective, wool is a renewable resource and is biodegradable making it a great choice for “green” households. Wool rugs typically have superior strength and durability compared to synthetic fibres. The pile of a wool rug is very sturdy and insulating. It is also naturally fire retardant and self-extinguishing.
You might have heard of lanolin? It is a natural substance found in wool that coats its surface making it stain resistant. This coating helps stop dirt and stains from actually penetrating the wool. That is why spills on wool is very easy to clean.
Finally, wool is a healthy choice when it comes to a rug. Wool is a natural material that is hygienic and non allergenic, it has no harmful gasses and deters the growth of bacteria and dust mites. For this reason, we view wool as the best choice particularly for a baby’s nursery or kid’s bedroom.