Jaipur Living x Verde Home Stockholm Handmade Striped Light Gray Ivory Area Rug

Pathways by Verde Home is a contemporary and livable assortment of exquisitely made micro-tufted designs. Crafted of naturally dyed wool, the neutral palette of these rugs is sourced from varied species and colors of sheep for a dimensional and organic-inspired look. The Stockholm rug features a painterly linear motif in soft, versatile tones. The directional tufting in the wool and viscose blend pile creates depth and beautiful texture, complementing the relaxed gray and ivory colorway.

Product Features

• Handmade Quality: hand tufted by artisans in India for notable durability and softness
• Premium Blend: blended of 75% wool and 25% viscose for durability and a subtle luster
• Texture Focus: omnidirectional tufting lends dimension and depth
• Due to its handmade nature, each rug is unique and one of a kind

Specifications

• Brand: Jaipur
• Collection: Pathways by Verde Home
• Construction: Hand Tufted
• Style: Modern
• Material: 75% Wool 25% Viscose
• Backing Material: 100% Polyester
• Pile Height: 5/8"
• Handmade in India
• Designed in USA
• Colour: Light Gray, Ivory
• Rug Pad Recommended: provide extra cushioning and insulation with a felt rug pad
• Location: Indoor use

About the Brand

'Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow' - NK Chaudhary, Founder of Jaipur Living. This is the premise on which Jaipur Living was built, which is why it is one of the most successful and thoughtful household rug brands in the world. Nand Kishore Chaudhary founded Jaipur Rugs in 1978 working alongside 9 artisans on two looms. He built the business on the principles of dignity, employing and empowering women and artists. As of today, Jaipur removes the middleman by employing a network of 50,000 artisans in more than 700 villages in India who work with passion and love for this timeless craft. These artisan partners are provided with a livable and reliable wage along with opportunities for personal growth and development.

The Jaipur Rugs Foundation was founded and tasked with a mission to connect the artisans to themselves by nurturing their creative capacity. Through this foundation, over 273,000 lives were benefited including receiving education and door-to-door healthcare. Artisan families are able to build their first brick home and their children are able to attend school. Today, Jaipur Living is a women led business as NK Chaudhary's daughters Asha and Archana Chaudhary take over, expanding their father's vision through love and innovation.

Care Instructions

• Blot stains immediately and avoid prolonged exposure to moisture. Professional cleaning is recommended for stain removal or periodic cleaning care. Vacuum with beater bar off.