The Lily Collection is an earthy base that isn't your average jute rug. The hand-woven collection has an intricate yet subtle textural look that adds an elevated layer to any style
At age 58, Amir Loloi still speaks with youthful excitement when he describes his travels to India. As owner and head designer of Loloi Rugs, Amir has traveled the Indian countryside for the past 25 years searching for the best weavers and craftspeople. During his travels, he would hop from village to village, visiting the artisans themeslves. Different shops have different specialities. At each factory, he sits with the craftsmen, sipping tea and trading ideas. It is during these conversations that these beautiful creations begin. Loloi's mission is to bring new life to a centuries-old craft. Whether it be the dipdyeing of wool or the intricate task of weaving, there is a proud artisan who keeps this time-honored tradition alive. It is behind the walls of these village factories where looms takeover machinery and artisans takeover engineers. Loloi is a brand that brings the best spaces together with intention, where a good rug does more than tie the room together, it sets the home apart.
Loloi is also a proud partner with GoodWeave International, a non-profit company that takes a holistic approach to ending child labour. Their efforts include conducting audits in rug factories in India to ensure no child, forced or bonded labour is used to make the rugs. They also raise funds to support child education in rural parts of India.
While jute might remind you of the thick, coarse twine that you find at gardening stores, when weaved into a rug, jute is actually quite soft especially when blended with chenille. Made from dried plant fibres, jute rugs are often left in their original golden-tan colour giving them a natural beauty that is warm and inviting.
Because jute is a natural material, it is quite absorbent. This means that it is typically not recommended for homes with young pets that are not yet potty trained. Odours from doggie accidents will be difficult to rid. Jute rugs are also not suggested for humid or damp environments such as a bathroom or a mud room. If exposed to moisture for long periods of time, the rug will become moldy, mildewed and fall apart. Asides from these above mentioned factors, jute rugs are relatively low maintenance. Regular vacuuming usually does the trick.