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Lorena Canals

Custom Cotton Washable Area Rug

Customize your perfect rug.

Choose the ideal shape — rectangular or round — and select your preferred material:
cotton, wool, or premium wool. Then, explore our curated color palette available for cotton and wool rugs to create a piece that’s truly yours.

Made by order, in your home in 120 days.

Not sure about the color? Get your sample book.
Color: Natural

Features & Specs

Roo Rating

Better

Material

100% Wool

Made In

India

Care Instructions

Machine Washable

Roo Rating

Better
This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is dyed using AZO free or natural dyes, offering a safer, more eco-conscious option for your home. We consider this a great choice for families looking to reduce everyday chemical exposure. This product is also made in a verified facility where no unethical manufacturing practises were used.

Key Features

Product Features
- Construction: Hand Tufted
- Each Lorena Canals rug and accessory is handmade in their private facility in India using traditional methods
- Due to its handmade nature, each accessory is unique and one of a kind
- Material: 97% cotton 3% other fiber
- Using exclusively natural dyes and done with cotton makes it safe for babies, kids and pets
- Natural dyes also keeps the material soft and flexible
- Cotton is a sustainable and natural fibre that is well suited for those with allergy sensitivities

Specifications

Specifications
- Brand: Lorena Canals
- Collection: Custom Hand Made
- Designed in Barcelona
- All Lorena Canals rugs and accessories comply with quality and safety regulations for children including ISO 9001, ISO 14001, ISO 18001
- This product is environmentally friendly and free from toxic dyes or contaminants

About the Brand

It started with one simple question that perhaps a lot of us parents have: 'Why can't we wash our kids' rugs at home? That was enough to set Lorena Canals on a journey to come up with a solution. Lorena Canals started her company to fill the void of modern day living. Her rug designs are stylish and practical. Made from 100% cotton, her rug collection is machine-washable and is the new standard in the world of rug design.

28 years later, Lorena Canals now operates out of offices in Barcelona and New York. Their rugs are manufactured in two of their very own facilities in India where they have full control of the quality and best practices. Their designers work side by side with 120 artisans who take care of every detail in an elaborate handmade process. The brand prides itself on quality in every aspect of production, from the finest raw materials to socially responsible labour practices. Nowadays, Lorena Canals products are found worldwide in more than 2,500 points of sale, making its products available in more than 40 countries. Their offerings have expanded to include Home Decoration serving both children and grown-ups! A nursery funded by the SAKULA PROJECT now has 120 boys and girls attending and continues to grow year after year.

About the Material

Cotton is lightweight, practical, and above all, washable! Cotton is a natural and renewable fiber, known for its high absorption and insulation properties.
Not only is it soft and comfortable to the touch, but it is also hypoallergenic, durable and easy to clean, all which make a cotton rug a great choice for your home. With proper care, it will last for many years.

Care Instructions

Machine wash (capacity 6kg or more) separately using a delicate, max 30ºC program.
Do not use a washing machine with a center centrifuge / agitator, as it may damage the rug.
Use a mild detergent, and do not use softeners or bleach.
Select low spin speed if the rug has braids, fringes or pom poms. Do not leave the wet rug in the washer, as colors may run or stain.
Tumble dry at low temperature. Avoid drying in the sun.
Do not worry if lint appears, as this is residue fiber produced from cutting the cotton. We recommend regular vacuum cleaning using a low-power suction mode and a high-pile setting. Do not use a beater bar or any other rotating accessories which may damage the pile. We do not recommend the use of floor cleaning robots.
If you find any long or loose yarns, cut these using a pair of scissors. Do not pull the yarns.

Comparison Chart

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A table comparing the facets of 4 products
Facet
Pure Nature 48 Loop
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Pure Nature Classic
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Pure Nature Mystique
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Pure Nature Homespun
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Weight
Weight48.0 oz 48.0 oz 48.0 oz 48.0 oz
Description
DescriptionA thicker, more cushioned version of PN32, this solid loop pile adds comfort and resilience underfoot while maintaining a clean, uniform appearance. Whitfield's Pure Nature Collection is crafted... A two-tone loop pile uses a light and dark yarn blended to create a subtle, random grid-like pattern that adds depth and visual interest to the surface. Whitfield's... Loop pile with tips lightly sheared.  The cut tips give this pile a fuzzy, velvety surface that feels fluffy and soft underfoot. Whitfield's Pure Nature Collection is crafted... A 3-ply loop pile construction features one white accent yarn creating a softly variegated, homespun look with natural texture and dimension. Whitfield's Pure Nature Collection is crafted from...
Material
MaterialEuropean WoolEuropean WoolEuropean WoolEuropean Wool
Care Instructions
Care InstructionsSpot CleanSpot CleanSpot CleanSpot Clean
By
ByWhitfield Natural TextilesWhitfield Natural TextilesWhitfield Natural TextilesWhitfield Natural Textiles