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Month of Gratitude

par Sandy Wong janvier 30, 2020 2 lire la lecture

Month of Gratitude

I must admit.  I am not a numbers person.  Even though I went to school for commerce and was an accountant for 6 years, my business decisions are mostly intuitive rather than numbers driven.  Budgeting and finances, although I clearly know is critical to my business, is honestly not at top of mind. 

When the month of January (the month of gratitude) came, I really wanted to do something to give back.  I also felt the need to give beyond something I was comfortable with.  I decided to donate 100% of our month's profits to Australia Red Cross.

To be very honest, I was terrified.  As a small business owner, every dollar counts and cash flow is so important.  Giving away our profits for the month will definitely put us in the red.  We will have bills that won't get paid and will rollover to the next month.  In fact, I'm still uncertain how I am going to pay my daughter's February tuition fee, which will be due next week.  And some might say that it was a reckless business decision.  I didn't run any numbers and I had no plan of action.  There were several times throughout the month where I doubted my decision.  I probably should have taken the safer road and offered 50% instead of 100%.

But you know what the surprising thing was?  We ended up having one of the best months we've ever had (outside of Christmas and Black Friday).  Strangely, people read our newsletter, people found us on Instagram and Facebook and the sales came in from all over.

Even though we don't get to keep any of the profits we make this month, its reassuring to know that our customers support our initiatives and what we stand for.  And although the amount we raised is insignificant in the grand scheme of things (Australia wild fire damage, in this instance), I am proud to say that it came from our efforts that started from nothing.  We are a small business after all with a tiny email list of just 307.  The fact that we raised $1,602 this month (with 1 more day to go!) was beyond my imagination.  

I have so much gratitude for my business, Rugs by Roo.  It is through Rugs by Roo where I can fulfil on my hopes of serving others.  And I have so much gratitude for you, our loyal customer, who never fails to remind me that we are on the right track and that even though we make scary decisions on this road to entrepreneurship, it's not that scary when I have all of you behind me.

Much love and appreciation,
Sandy

Sandy Wong
Sandy Wong

Being a mother to three kids and a beagle, I understand the struggles of trying to find the best for my children. Instead of spending hours researching which rug to buy, I hope to bring the best to you so that you can go back to spending time with those you love.


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My Mom's Story
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par Sandy Wong janvier 18, 2022 3 lire la lecture

My mom was born in Hong Kong in July of 1945.  Post WWII, life was a struggle because most families had lost everything during the war.  Everyone was focused on rebuilding and establishing a new way of living with very limited resources.  My mom was one out of four children and there was no money for school.

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par Sandy Wong janvier 10, 2022 2 lire la lecture

I know that the difference Rugs by Roo makes today is just a drop in the bucket.  Our Month-of-Giving campaigns are far from where I envision them to be to make the level of impact I want to make.  But I know that by introducing the awareness at the consumer level, we can start to shift shopping behaviours to drive the initiative and the support needed to bring down those numbers.  
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par Sandy Wong décembre 31, 2021 3 lire la lecture

Written by Anjali, Kailash Satyarthi Children's Foundation US As 2021 draws to a close, I want to thank you for all you have done to support our work and to ensure that all children are free and have the opportunity to be educated and reach their full potential.  Together, we accomplished so much in 2021 for the world's most marginalized children.  I hope you read this end of year recap with pride, knowing that none of this would be possible without you.
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