ferm LIVING Ease Loop Area Rug

A handweaved rug is a great way of defining a space and creating a sense of coherence between furniture and accessories in a room. ferm LIVING designs each rug with the intention of adding warmth and cohesiveness into a space while maintaining a Scandinavian style element. Woven with one thin and one thick thread, this ferm LIVING Ease Loop area rug gives off an unequally soft feeling. The high low profile created by the varying loop formation adds depth and texture while the 100% pure New Zealand Wool gives this rug its ultimate softness. Placed on your living room floor or in the bedroom, this Ease Loop area rug allows your feet to sink into it like you would atop a soft pillow. The classic and subtle look of this rug is what draws everything together forming a welcoming space that can be both casual and formal.

Product Features

• Technique: Hand Woven
• Material: 100% New Zealand Wool
• New Zealand Wool is regarded as the purest and whitest wool in the world
• Wool is naturally stain and flame resistant
• New Zealand wool is a great choice amongst kids with allergy sensitivities because it is hygienic and non allergenic, has no harmful gasses and is a natural air filter
• Wool also makes a great sound barrier keeping noise out during naps and quiet time
• Location: Indoor use only

Specifications

• Brand: ferm LIVING
• Colour: Off-White
• Material: 100% New Zealand Wool
• Technique: Hand Woven
• Designed in Copenhagen
• Artist: Trine Andersen
• Made in India

About the Brand

Based on a passion for authentic design and clear functionality, ferm LIVING is a company that takes pride in creating products that help balance the contrasts of life. They recognize that in today's world, as we navigate expectations and dreams in the search for meaning and comfort, we also long for a balanced life with room for chaos and calm, moments of reflection and times of joy. ferm LIVING's line of area rugs is designed with the intention of creating a space that allows us to be ourselves, to realize our true value of things, and to feel comfortably at home. From their base in Copenhagen, ferm LIVING works with artisans from around the world, fusing their Scandinavian mindset with global skills and traditions to create masterful pieces that are rich, soft and colourful.

About New Zealand Wool Rugs

The New Zealand sheep farm industry is held to extremely high standards when it comes to sheep husbandry. Internationally banned pesticides are prohibited from being used on New Zealand sheep farms. Voluntary certifications such as the Responsible Wool Standard (RWS) are in place to ensure that sheep are treated responsibly and that their surrounding land are protected and respected. Often raised on high altitudes in harsh climates, New Zealand sheep farms cause very little impact to the natural landscape and do not compete with food production.

When it comes to New Zealand sheep wool, it is regarded as the purest and whitest wool in the world. This is an important characteristic when it comes to rug making, especially for rug designs that entail lighter shades of colour. New Zealand wool offers excellent dyeing characteristics that create long-lasting colours. Amongst the many benefits of wool rugs, it is a natural material that is hygienic, non allergenic, has no harmful gasses and deters the growth of bacteria and dust mites. Wool is also flame resistant thanks to its thick insulating char layer and is a great choice for asthma sufferers because of its natural filtering ability. The natural strength and ability to withstand heavy foot traffic allows a wool rug to last for decades.

Care Instructions

• Vacuum regularly and as needed using suction only (no bristles)
• Spot clean as needed using a damp cloth with plain water. Do not use soap or cleaning products as they could damage or fade the rug
• For spills, absorb immediately with white dry cloth
• For larger, deeper stains, send the rug to a professional service with experience cleaning fine rugs
• Rotate rug every 3 months to avoid uneven fading and wear
• To preserve the life of the rug, we recommend using a rug pad

Need help?

When you buy a ferm LIVING Ease Loop Area Rug from Rugsbyroo.com, you will have access to our support team who will help you through any logistical issues such as tracking and delivery of the rug to your home. You will also have access to our free design consultation team who can help you plan the layout of your room to best suit your new ferm LIVING Ease Loop Area Rug. Read customer reviews and common Questions and Answers for ferm LIVING Ease Loop Area Rug sku #9345 on this page. We're here to help, so take us up on the offer!