Inviting and contemporary in the same moment, this Scandinavian-style Plateau collection introduces grounding design and versatile appeal to casual spaces. Crafted of jute, wool, and cotton, the cozy Moab rug showcases an ingenious braid weave technique that breathes life into the simple natural fiber foundation. The broken trellis motif lends geometric interest to the neutral gray and ivory colorway.
'Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow' - NK Chaudhary, Founder of Jaipur Living. This is the premise on which Jaipur Living was built, which is why it is one of the most successful and thoughtful household rug brands in the world. Nand Kishore Chaudhary founded Jaipur Rugs in 1978 working alongside 9 artisans on two looms. He built the business on the principles of dignity, employing and empowering women and artists. As of today, Jaipur removes the middleman by employing a network of 50,000 artisans in more than 700 villages in India who work with passion and love for this timeless craft. These artisan partners are provided with a livable and reliable wage along with opportunities for personal growth and development.
The Jaipur Rugs Foundation was founded and tasked with a mission to connect the artisans to themselves by nurturing their creative capacity. Through this foundation, over 273,000 lives were benefited including receiving education and door-to-door healthcare. Artisan families are able to build their first brick home and their children are able to attend school. Today, Jaipur Living is a women led business as NK Chaudhary's daughters Asha and Archana Chaudhary take over, expanding their father's vision through love and innovation.