In a recent trip to Sri Lanka, the designer Lorena Canals was captivated by the beautiful green landscape of a tea plantation she visited. The hills and valleys of this exotic land inspired her to create the Fields Collection. Drinking tea is a worldwide pleasure that contributes feelings of harmony, peace of mind and well-being. This Lorena Canals Almond Valley Wool Washable Area Rug is an attempt to convey these feelings of serenity in an everlasting rug such that one can be reminded of these small pleasures in life.
This Lorena Canals Almond Valley Wool Washable Area Rug uses a dark brown cotton canvas base to represent the fertile land that is visible among the ordered crops. The short wool pile in Linen beige colour resembles alleys of almond trees that cover the hills of a vast landscape. The combination of the linen beige pile and dark brown base creates a sophisticated piece that is cozy, tender and modern.
The Woolable collection by Lorena Canals is the first wool rug collection ever designed to be washable at home in a domestic washing machine. Never has this existed in the history of rug making. The convenience this brings is huge to many households who have pets or small children. Rugs by Roo is all about sustainability and conscious living, and this collection meets all these requirements on top of the beautiful designs and colours.
Over the last 20 years, Lorena Canals has evolved to become one of the most well-known brands and creators of washable rugs at home. Lorena Canals revolutionized the rug industry when they first introduced their collection of washable cotton rugs to the world. It started with one simple question that perhaps a lot of us parents have asked: 'Why can't we wash our kids' rugs at home?’
Lorena Canals started her company to fill the void of modern day living making rugs that are 100% cotton and machine-washable. 20 years later, she is here to do it again with her latest collection of washable wool rugs, the first of its kind. Woolables are designed for home - everyday modern living - and are made of 100% wool.
Lorena Canals operates out of offices in Barcelona and New York. Their rugs are manufactured in two of their very own facilities in India where they have full control of the quality and best practices. Their designers work side by side with 120 artisans who take care of every detail in an elaborate handmade process. The brand prides itself on quality in every aspect of production, from the finest raw materials to socially responsible labour practices. Nowadays, Lorena Canals products are found worldwide in more than 2,500 points of sale and available in more than 40 countries. Their offerings have expanded to include Home Decoration serving both children and grown-ups! A nursery funded by the SAKULA PROJECT now has 120 boys and girls attending and continues to grow year after year.
From an eco-friendly perspective, wool is a renewable resource and is bio-degradable making it a great choice for “green” households. Wool rugs typically have superior strength and durability compared to synthetic fibres. The pile of a wool rug is very sturdy and insulating. It is also naturally fire retardant and self-extinguishing.
You might have heard of lanolin? It is a natural substance found in wool that coats its surface making it stain resistant. This coating helps stop dirt and stains from actually penetrating the wool. That is why spills on wool is very easy to clean. Finally, wool is a healthy choice when it comes to a rug. Wool is a natural material that is hygienic and non allergenic, it has no harmful gasses and deters the growth of bacteria and dust mites. For these reasons, we view wool as the best choice particularly for a baby’s nursery or kid’s bedroom.
We ordered a rug online and made an error in the order. Sandy was fantastic helping us correct it so that we got the right order in on time for Canadian shipping. We're happy with the rug, but the service was beyond our expectations!
Glad everything worked out! Enjoy the rug :)
I love my rug from Rugs by Roo! It is washable wool and absolutely perfect in my sons nursery. The shopping process was very easy as was the shipping. I love how transparent they are about the rugs, materials and entire process. I was so happy with my rug (zero smell as promised since it was all natural materials) and the experience I went back and bought a few poofs for around his room. Highly recommend!
We were looking for non toxic rugs for our baby to safely and comfortably crawl around on. We wanted to create a healthy indoor air environment with safe furniture and came across these selections from Rugs by Roo. As a first time rug buyer, I loved that each rug on the site has an explanation on the safety of materials and how to care for it. We ended up purchasing the fab habitat Kilimanjaro runner and the Lorena Canals Almond Valley Wool Washable Area Rug. They are both beautiful for different reasons. I’m so impressed with the quality and how stunning these are in person. The area rug is especially lovely and perfectly sized for our NYC apt. It’s soft, and is just stunning. It’s folds up neatly and comes with a nice storage bag, perfect for our next move. This piece really transforms a space. I’ve already gotten compliments on video phone calls and can’t wait for people to see them in person. It’s odd to use this description but the Lorena Canals rug is simultaneously light-weight, yet, has some weight to it. The wool is very soft and feels great to step on. I’m sure this would look great on any floor but although it’s subtle, the brown undertone really pulls everything together and compliments my light-wood flooring.
After a shipping mixup, customer service was really responsive and even personally called to explain the situation, and then followed up to make sure everything had been delivered to my satisfaction.
I’m so happy to have found affordable, comfortable, and most importantly, non-toxic rugs for my little one to play on. I’m very happy with my purchases.
Fast shipping (even during lockdown!) and great communication. Most tasteful curation of non-toxic rugs I’ve come across online - and I’ve spent MANY hours searching. Love to support a small business also