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Chris Loves Julia Briggs Blush Ivory Area Rug

$35.00

The Briggs Collection by Chris Loves Julia x Loloi is a beautifully detailed area rug with a soft, muted palette and minimalist gridded design. The light tones, hand-tufted of 100% wool, have a heathered effect, adding just a hint of color to living rooms, bedrooms, and more. Briggs is GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers' communities.

Size

Features & Benefits

Brand

Loloi

Material

Wool

Washable?

Spot Clean

Color

Ivory et Beige

Origin

India

BRG-01 CJ Blush / Ivory - Rugs by Roo

Key Features

Product Features
- This Loloi rug was made in a GoodWeave Certified facility, which means that no child was involved in the process of making this rug from field to floor
- Due to its handmade nature, each rug is unique and one of a kind
- Apart from being environmentally sustainable as a biodegradable and renewable material, wool is a complex fiber known for its intrinsic insulating and moisture repellent properties capable of keeping us warm in the winter and cool in the summer
- Wool is naturally hypoallergenic and therefore suitable for people with allergies or asthma as it does not attract dust mites
- Wool is fireproof, UV and stain resistant thanks to its natural wax coating, preventing spills from soaking in

Specifications

Specifications
- Collection: Briggs
- Material: Wool
- Pile height: 0.38"
- Backing: No Backing
- Handmade in India
- Designed in USA

Roo Rating

Good

This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is, however, dyed using commercial dyes, which may contain VOCs (volatile organic compounds). While these are common in many household products, this is something to be aware of in creating spaces for young children or where one may have special sensitivities. We consider this a good step toward safer, more sustainable living. This product is also made in a verified facility where no unethical manufacturing practises were used.

About the Brand

Loloi

At age 58, Amir Loloi still speaks with youthful excitement when he describes his travels to India. As owner and head designer of Loloi Rugs, Amir has traveled the Indian countryside for the past 25 years searching for the best weavers and craftspeople. During his travels, he would hop from village to village, visiting the artisans themeslves. Different shops have different specialities. At each factory, he sits with the craftsmen, sipping tea and trading ideas. It is during these conversations that these beautiful creations begin. Loloi's mission is to bring new life to a centuries-old craft. Whether it be the dipdyeing of wool or the intricate task of weaving, there is a proud artisan who keeps this time-honored tradition alive. It is behind the walls of these village factories where looms takeover machinery and artisans takeover engineers. Loloi is a brand that brings the best spaces together with intention, where a good rug does more than tie the room together, it sets the home apart.

Loloi is also a proud partner with GoodWeave International, a non-profit company that takes a holistic approach to ending child labour. Their efforts include conducting audits in rug factories in India to ensure no child, forced or bonded labour is used to make the rugs. They also raise funds to support child education in rural parts of India.

About the Material

Wool

Wool rugs have been much loved by consumers worldwide for centuries due to its many great qualities. From an eco-friendly perspective, wool is a renewable resource and is biodegradable making it a great choice for “green” households. Wool rugs typically have superior strength and durability compared to synthetic fibres. The pile of a wool rug is very sturdy and insulating. It is also naturally fire retardant and self-extinguishing.

You might have heard of lanolin? It is a natural substance found in wool that coats its surface making it stain resistant. This coating helps stop dirt and stains from actually penetrating the wool. That is why spills on wool is very easy to clean.

Finally, wool is a healthy choice when it comes to a rug. Wool is a natural material that is hygienic and non allergenic, it has no harmful gasses and deters the growth of bacteria and dust mites. For this reason, we view wool as the best choice particularly for a baby’s nursery or kid’s bedroom.

Care Instructions

Clean spills immediately by blotting with a clean, white dry sponge or cloth. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. Vacuum regularly. For vacuuming, use a vacuum cleaner without beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.

Rooms This Rug Is Perfect For

Living Room

Living Room

Dining room

Dining room

Bedroom

Bedroom

Cleaning & Care Instructions

Gentle vacuum no bristles or robot vacuums

Gentle vacuum no bristles or robot vacuums

Rotate periodically

Rotate periodically

Spot clean only

Spot clean only

BRG-01 CJ Blush / Ivory - Rugs by Roo