NATURAL FIBRES ONLY
Wool, cotton, jute. That's it.
/collections/pure-nature-carpet 
Your Whole Room, One Healthy Floor
Wall-to-wall carpet made from 100% undyed wool. No dyes, no synthetic fibers, nothing to off-gas
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
4.8★ from 338 reviews
Natural fibres only
No child labour
Vetted collection by collection
Host of the Healthy Home Summit
I did everything right...
When I was pregnant with my daughter, I spent weeks researching crib mattresses. Read every label. Spent $3,000 on the organic one. I didn't think twice about the crib.
When she was 18 months old, I walked into the nursery and found her chewing on the crib.
Then I found out the mattress company was being sued over its organic and non-toxic claims.
I was upset. I was mad. I'd done the homework, and it still wasn't enough.
That changed how I look at everything that comes into our home, rugs included.
Sandy Wong,
Founder, Rugs by Roo · Host, Healthy Home Summit
HOW WE CHOOSE OUR RUGS
I love wool. But "100% wool" only tells me half the story.
When I buy a rug, I want to know what my kids are actually sitting on.
WHAT THE TAG USUALLY SAYS
Most of the time, that's all you get. Nobody can answer the rest... not even the store selling it.
THE QUESTIONS I ASK ABOUT EVERY COLLECTION
- 1. Has the wool been treated with anything?
- 2. What's the backing made of?
- 3. What dyes were used?
- 4. Where was it made... and were the people who made it treated fairly?
- 5. Where did the wool come from?
WHAT REALLY SURPRISED ME
The same brand can make one collection in a factory I love, and another in a factory I'd never buy from. So I don't just vet the brand. I vet every collection.
You shouldn't have to become an expert to buy a rug for your kid's room. I've done that part for you.
NO CHILD LABOUR
Ever.
EVERY COLLECTION VETTED.
Not just the brand.
STILL NOT SURE?
Book a 1:1 call and we'll figure it out together.
Ready to see it in your space? - Two ways to start
Order free samples. Feel the wool before you commit. Free, ships in days.
Book a 30 minute consultation. We can help you pick the right pile and layout for your space.
Questions we hear a lot
It is. I won't pretend otherwise. A natural rug is something you buy once and keep for years.
Order free Pure Nature swatches and see them in your own light. Or book a 30-minute call and I'll help you pick the size, fibre and colour.
We carry the cleanest natural rug pad on the market. You can add one at checkout.
Yes, for the first few weeks. It settles with regular vacuuming. If you have a little one under 3, I usually recommend washable cotton. Book a call and we'll find the right fit.
It's calculated at checkout, based on where you are. You can find our rates here: Shipping & Delivery
Yes, all our brands ship across North America with the exception of Momeni (US only) and Tuft Love (Canada only).
"The greatest threat to our planet is the belief someone else will save it"
~ Robert Swan