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Discover a new world of kid & pet friendly rugs
Discover a new world of kid & pet friendly rugs
SHOP NEW ARRIVALS
Looking for a custom style, size, colour or design?
Speak with our designers to see which rug suits your space the best!
Looking for a custom style, size, colour or design?
SHOP CUSTOM RUGS
Speak with our designers to see which rug suits your space the best!
FREE DESIGN CONSULTATION AVAILABLE
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
At age 58, Amir Loloi still speaks with youthful excitement when he describes his travels to India. As owner and head designer of Loloi Rugs, Amir has traveled the Indian countryside for the past 25 years searching for the best weavers and craftspeople. During his travels, he would hop from village to village, visiting the artisans themselves. Different shops have different specialities. At each factory, he sits with the craftsmen, sipping tea and trading ideas. It is during these conversations that these beautiful creations begin.
Loloi's mission is to bring new life to a centuries-old craft. Whether it be the dip-dyeing of wool or the intricate task of weaving, there is a proud artisan who keeps this time-honoured tradition alive. It is behind the walls of these village factories where looms takeover machinery and artisans takeover engineers. Loloi is a brand that brings the best spaces together with intention, where a good rug does more than tie the room together, it sets the home apart.
Loloi is also a proud partner with GoodWeave International, a non-profit company that takes a holistic approach to ending child labour. Their efforts include conducting audits in rug factories in India to ensure no child, forced or bonded labour is used to make the rugs. They also raise funds to support child education in rural parts of India.