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Social Impact & Sustainability

Rugs by Roo Social Impact
We believe that building a business has a larger purpose than just the business itself.  We have the ability to influence and make decisions that can impact environments, economies and people.

Part of our curation process is to learn about the story and values behind a brand.  We particularly love working with suppliers who have a strong commitment to supporting the local community where their rugs are made.

Some of our suppliers have built schools and medical centres in India and other areas.  Their projects extend beyond basic care to include programs that target child labour prevention and empowerment of women.  The rug weaving labour force is predominately women and a great number of rug manufacturers have established programs that help equip women with the necessary skills to earn a living and support their families.

We are proud to be a part of an industry that has the ability to transform entire communities.  Our current partnership with GoodWeave International focuses on a holistic approach to solving child labour issues in India.  We seek out brands that have the GoodWeave certification, providing extra assurance that the rugs we sell are ethically produced without the involvement of child labour, bonded labour or forced labour.  We encourage you to visit the GoodWeave International website to learn more.  And if you are a supplier who share in our values and mission, we would love to hear from you.  Please get in touch with us at

rugs by roo social impact 100% women led