FREE SHIPPINGon U.S. orders over $200 / FLAT RATE shipping starting at US$12 to Canada [read more]


Your Cart is Empty

About Us

Rugs by Roo owner, Sandy WongHello.

My name is Sandy Wong and I am the owner of Rugs by Roo.  

At Rugs by Roo, our mission is to bring joy to the families that house our rugs as well as those who make them. 

For years, I didn't have a single rug in my house.  I have a beagle that sheds and has the occasional accident around the home.  I couldn't fantom having a pee infested rug that I couldn't properly clean.

Then one day, I stumbled upon a brand from Spain that seems to have it all figured out.  Not only were her rugs beautifully designed and machine washable, the rugs were made in a factory that empowers women and puts children in school.  Now THAT deserved a standing ovation.

And the more I researched, the more brands I came across that offered an amazing selection of kid and pet friendly rugs that had a powerful social mission.  The only problem was that these brands were not available in North America.  This AH-HA moment jump started Rugs by Roo.

Unlike rugs that are produced on large scale, each rug we carry is handmade by an artisan who took time and care to make it.  The designer is often also the owner.  And quality, sustainability and crafts(wo)menship is just as important as the design appeal.  

Through a vetting process, we ensure that no child labour is used in the making of the rugs.  And we strive to be transparent with the materials that go into each rug so that parents are well aware of which rugs are suitable for a child's bedroom.  

Being a mother to two kids and a beagle, I understand the struggles of trying to find the best for my children.  Instead of spending hours researching which rug to buy, I hope to bring the best to you so that you can go back to spending time with those you love. 

Thank you for visiting my store. I hope you found what you were looking for and if you didn't, I'd love to from you.  Please reach out at  Talk soon!