At Rugs by Roo, our mission is to bring joy to the families that house our rugs as well as those who make them.
Unlike rugs that are produced on large scale, each rug we carry is handmade by an artisan who took time and care to make it. The designer is often also the owner. And quality, health, sustainability and crafts(wo)menship is just as important as the design appeal.
For years, I didn't have a single rug in my house. I have a beagle that sheds and has the occasional accident around the home. I couldn't fantom having a pee infested rug that I couldn't properly clean.
Then one day, I stumbled upon a brand from Spain that seems to have it all figured out. Not only were her rugs beautifully designed and machine washable, the rugs were made in a factory that empowers women and puts children in school.
Rugs by Roo was started as a need to bring these beautiful rug brands in front of other parents and pet owners. Being a mother to three kids and a beagle, I understand the struggles of trying to find the best for our children. Instead of spending hours researching which rug to buy, I hope to bring the best to my customers so that they can go back to spending time with those they love.
- Sandy, Founder and CEO