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Discover a new world of kid & pet friendly rugs

SHOP NEW ARRIVALS

For years, we've been on the path of searching for rugs that are safe for our family and yours.  But we realize that area rugs are not the only things in our home that can impact our health.  Loved by Roo features brands that we've grown to love in our home.  Here's to healthier, toxic-free living!

Looking for a custom style, size, colour or design?

SHOP CUSTOM RUGS

Speak with our designers to see which rug suits your space the best!

FREE DESIGN CONSULTATION AVAILABLE

For years, we've been on the path of searching for rugs that are safe for our family and yours.  But we realize that area rugs are not the only things in our home that can impact our health.  Loved by Roo features brands that we've grown to love in our home.  Here's to healthier, toxic-free living!

Blog

International Women's Day #BreakTheBias

March 03, 2022

I have three kids.  I also run an online business from home.  The assumption is that I am the primary attender to my kids and that my business is secondary.  I should always prioritize my kids over work and if I do need to work, then that's more of an exception than the norm.  But here's the thing.  I LOVE my work!

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The Invisible Stuff and Why You Should Care

February 24, 2022

As moms, we've all swooned over the perfect baby nursery photo on Pinterest.  We are often so focused on choosing the right colours and the right patterns that we don't think about the right materials.  People see a photo of a baby nursery with a rug in it and they automatically assume it is a baby safe rug when in fact it is made from a synthetic material, probably polypropylene, and contains glues, dyes and sprays that cannot pronounce.
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Components of a Healthy Kids Room (that are cute and affordable)

January 31, 2022

Written by Amanda Klecker @healthyhouseontheblock

As I’ve been on my own healthy house journey, I have learned so much and I’ve come to appreciate businesses that are owned and run with our health and our world’s health in mind.  Rugs by Roo is just that type of company, which is why I absolutely adore them.  

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My Mom's Story

January 18, 2022

My mom was born in Hong Kong in July of 1945.  Post WWII, life was a struggle because most families had lost everything during the war.  Everyone was focused on rebuilding and establishing a new way of living with very limited resources.  My mom was one out of four children and there was no money for school.

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2022 Month-of-Giving: GoodWeave International

January 10, 2022

I know that the difference Rugs by Roo makes today is just a drop in the bucket.  Our Month-of-Giving campaigns are far from where I envision them to be to make the level of impact I want to make.  But I know that by introducing the awareness at the consumer level, we can start to shift shopping behaviours to drive the initiative and the support needed to bring down those numbers.  
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The Difference You Made in 2021

December 31, 2021

Written by Anjali, Kailash Satyarthi Children's Foundation US As 2021 draws to a close, I want to thank you for all you have done to support our work and to ensure that all children are free and have the opportunity to be educated and reach their full potential.  Together, we accomplished so much in 2021 for the world's most marginalized children.  I hope you read this end of year recap with pride, knowing that none of this would be possible without you.
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Reflecting on 2021 by Sandy

December 18, 2021

I am not ashamed to admit that I worked my butt off this past year but with very little to show for in terms of numbers.  There were months where I couldn't even cover my son's tuition, the portion that I had agreed to cover while my husband paid for everything else.  There are many days where I wonder whether I am cut out to be a business owner. 
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Feature: Deborah Soulier, Non-Toxic Interior Designer

October 04, 2021

Deborah Soulier is the Principal designer at Soulier Design Studio based in Toronto, Ontario.  Deborah has a passion for design, is an environmentalist and is also an executive coach.  You will find Deborah's work scattered all over Canadian Home Trends magazine where she discusses topics like Empty Nesting & Wellness In Your Home.
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2021 Month of Giving: GoodWeave International

July 02, 2021

Since 2019, Rugs by Roo has designated one month out of each year as the Month-of-Giving where we'd donate to a charitable organization that we truly believe in. This year, we have decided to donate 100% of our profits in the month of July to GoodWeave International. 
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Five Ways to Clean Your Wool Rug

May 05, 2021

You have a stain on your favorite wool rug that you want to remove. After a bit of research both online and offline, you realize that there are various ways recommended to clean up your rug. But how do you know which one among the solutions will be suitable for your rug? This guide provides you with the best tricks and tips to clean and maintain your wool rugs. Read for more!
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Your Step-by-Step Guide in Cleaning A Cotton Rug

April 30, 2021

Cotton rugs have always been a popular choice of rugs for home décor. They warm up and add color to your home; they are washable and easy to clean. They are soft, fluffy, cozy underfoot, and suitable for use in the bedroom, living room, toddlers' room, gaming room, bathroom, kitchen, and they are also perfect for slumber parties. Let's dive in!
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Choosing A Rug For Your Kid's Room

April 26, 2021

Finding an area rug that won't expose you to toxins can be hard. Finding a non-toxic area rug that is also environmental friendly - extremely difficult. Finding a non-toxic rug that is environmentally friendly and child friendly (spills? no problem!) - OMG!
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