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PRESS RELEASE: Rugs by Roo Announces the Launch of Tuft Love: The World's First Washable GOTS & GoodWeave Certified Rugs

by Sandy Wong October 15, 2024 2 min read

PRESS RELEASE: Rugs by Roo Announces the Launch of Tuft Love: The World's First Washable GOTS & GoodWeave Certified Rugs

[Vancouver, October 15, 2024] – Rugs by Roo, the up-and-coming leader in sustainable and ethically made home decor, is excited to announce the launch of its first-ever in-house line of rugs, Tuft Love. These rugs don’t just feel good underfoot—they leave you feeling good about the impact you're making on the world.

Launching today, Tuft Love offers customers the unique opportunity to purchase the world’s healthiest washable rug collection that is washable and both GOTS (Global Organic Textile Standard) and GoodWeave Certified. This launch reflects the company’s commitment to sustainability and ethical production, ensuring every rug is made without the use of child labor and with materials sourced from organic farms.

Inspired by Gandhi's words, “Be the change you wish to see in the world,” Sandy Wong, founder of Rugs by Roo, made ethical manufacturing a core value of the brand. Since the company's founding in 2019, Sandy has been on a mission to fight the exploitation of children and bonded labor in the rug industry. When it came to creating their own line, ensuring GoodWeave certification was non-negotiable.

By combining this with GOTS, which guarantees organic materials from farm to finished product, Rugs by Roo provides full transparency throughout their supply chain, offering customers the reassurance that every step of production is ethical and eco-friendly.

Tuft Love features luxurious, extra-soft rugs available in three elegant color options: a neutral natural tone, a playful polka dot design and a modern light grey. These rugs, offered in a variety of sizes, are designed with real life in mind—thick, soft, and machine washable for easy care.

"We wanted to create rugs that not only bring beauty and comfort to people’s homes but also align with our values of sustainability and integrity," says cofounder Bippan Dhillon. "We’re excited to offer our community a chance to support this vision through our Kickstarter campaign."

For more information and to be among the first to support the Tuft Love launch, visit the Kickstarter campaign. 

About Rugs by Roo

Rugs by Roo was founded with a simple but powerful mission: to weave a better world by creating sustainable, natural, and ethically produced rugs. Since 2019, we’ve been committed to transparency and integrity throughout our supply chain, ensuring every rug is free from harmful chemicals and produced without child labor. At Rugs by Roo, we believe that every home deserves beauty, comfort, and peace of mind.



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