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Ease Loop Area Rug

$895.00

Create a cozy and refined ambiance in your space with the ferm LIVING Ease Loop Area Rug. This handwoven rug, crafted from 100% New Zealand wool, features a luxurious looped texture that provides both depth and softness underfoot. Designed to complement modern Scandinavian interiors, its subtle off-white hue makes it a versatile statement piece for living rooms, bedrooms, and other serene spaces.

The thoughtful combination of thick and thin threads creates a dynamic, high-low pile effect, adding visual interest and dimension to any setting. Beyond its aesthetic appeal, the rug is naturally stain-resistant, flame-resistant, and hypoallergenic, making it a practical choice for homes with allergy sensitivities, pets, or young children.

Perfect for layering or standing alone, this timeless rug is an inviting foundation that will transform your space with its warm, plush texture

Size

Features & Benefits

Brand

ferm LIVING

Material

Wool

Washable?

Spot Clean

Color

White

Origin

India

Key Features

Product Features
- Technique: Hand Woven
- Material: 100% New Zealand Wool
- New Zealand Wool is regarded as the purest and whitest wool in the world
- Wool is naturally stain and flame resistant
- New Zealand wool is a great choice amongst kids with allergy sensitivities because it is hygienic and non allergenic, has no harmful gasses and is a natural air filter
- Wool also makes a great sound barrier keeping noise out during naps and quiet time
- Location: Indoor use only

Specifications

Specifications
- Brand: ferm LIVING
- Colour: Off-White
- Material: 100% New Zealand Wool
- Technique: Hand Woven
- Designed in Copenhagen
- Artist: Trine Andersen
- Made in India
- Brand: ferm LIVING
- Colour: Off-White
- Material: 100% New Zealand Wool
- Technique: Hand Woven
- Designed in Copenhagen
- Artist: Trine Andersen
- Made in India

Roo Rating

Good

This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is, however, dyed using commercial dyes, which may contain VOCs (volatile organic compounds). While these are common in many household products, this is something to be aware of in creating spaces for young children or where one may have special sensitivities. We consider this a good step toward safer, more sustainable living. This product is also made in a verified facility where no unethical manufacturing practises were used.

About the Brand

ferm LIVING

Based on a passion for authentic design and clear functionality, ferm LIVING is a company that takes pride in creating products that help balance the contrasts of life. They recognize that in today's world, as we navigate expectations and dreams in the search for meaning and comfort, we also long for a balanced life with room for chaos and calm, moments of reflection and times of joy. ferm LIVING's line of area rugs is designed with the intention of creating a space that allows us to be ourselves, to realize our true value of things, and to feel comfortably at home. From their base in Copenhagen, ferm LIVING works with artisans from around the world, fusing their Scandinavian mindset with global skills and traditions to create masterful pieces that are rich, soft and colourful.

About the Material

Made with New Zealand Wool

New Zealand Wool is used to create this rug, providing soft qualities ideal for everyday living. New Zealand wool is especially soft, resilient, and known for its high quality and natural whiteness.

Care Instructions

- Vacuum regularly and as needed using suction only (no bristles)
- Spot clean as needed using a damp cloth with plain water. Do not use soap or cleaning products as they could damage or fade the rug
- For spills, absorb immediately with white dry cloth
- For larger, deeper stains, send the rug to a professional service with experience cleaning fine rugs
- Rotate rug every 3 months to avoid uneven fading and wear
- To preserve the life of the rug, we recommend using a rug pad

Rooms This Rug Is Perfect For

Living Room

Living Room

Bedroom

Bedroom

Cleaning & Care Instructions

Gentle vacuum no bristles or robot vacuums

Gentle vacuum no bristles or robot vacuums

Rotate periodically

Rotate periodically

Rug pad recommended

Rug pad recommended