The right rug doesn’t just fill a space. It defines it.
Custom Area Rugs — Designed for Your Life, Woven for Your Values
Bring your vision to life with a rug designed for your space, your style, and your values—crafted through our farm-to-floor process for a healthier home.
How It Works
Our custom program gives you the freedom to create a rug that fits your room, your lifestyle, and your values—without compromise.
Crafted through our thoughtful farm-to-floor process, every rug supports a healthier home. Choose your size, finish, and fiber to create a rug that’s as unique, healthy, and beautiful as your home.
Step 1: Choose Your Material
Discover wool, wool premium, and cotton rugs — each one is intentionally selected for performance, longevity, and a cleaner indoor environment.
Step 2: Choose Your Size & Shape
Any dimension, any layout. Perfect for open floor plans, long hallways, nurseries, or unique architectural spaces.
Step 3: Choose Your Color & Style
From soft neutrals to rich tones, from minimal textures to pattern-forward designs—you set the tone for your room.
Explore Collections
From durable wool to plush wool premium to easy-care cotton, each collection is crafted with natural fibers to suit different lifestyles and spaces. Compare your options at a glance, then dive into the collection that feels right for your home.
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Pure Nature Wool
Brand: Whitfield Natural Textile
Grounded in nature, woven for life.
Whitfield’s pure wool rugs bring warmth, resilience, and timeless beauty. Sustainably made in the USA, they’re designed to last for decades with natural strength and comfort underfoot.
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Cotton Washable
Brand: Lorena Canals
Light, soft, and easy to love.
This custom cotton rug collection is breathable, washable, and wonderfully soft. Lightweight yet durable, they’re ideal for kids’ rooms, casual living spaces, and anywhere you want a relaxed, easy-care rug that’s gentle underfoot. -
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Wool Washable
Brand: Lorena Canals
Natural strength, timeless warmth.
Crafted with the same innovative technology as Lorena Canals’ famous Woolables™, these 100% wool rugs are durable, resilient, and naturally stain-resistant. Designed for everyday living, they bring cozy texture and grounding comfort to any space. -
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Wool Premium Washable
Brand: Lorena Canals
Plush luxury, everyday living.
Made with Lorena Canals’ Woolables™ technology, Wool Premium custom rugs feature a denser pile and extra cushioning underfoot. They deliver the same durability and easy care of wool, with a softer, more luxurious feel that’s perfect for bedrooms and relaxing spaces.
Order Samples
See it. Feel it. Love it.
Choose your samples to explore colors and textures in your own space before you decide.
New Help Deciding?
Not sure which collection or finish is best for your space? Book a free 30-minute Healthy Carpet & Rug Consultation and we’ll walk you through every step.
Why Choose a Custom Rug with Rugs by Roo
Designed for the way your family lives
Kids, pets, spills, busy routines—it’s made to handle daily life beautifully.
Crafted through a responsible process
We stand for conscious, healthy living and design rugs that reflect those values .
A perfect fit, every time
Your home isn’t one-size-fits-all. Your rug shouldn’t be either.
Created by artisans who honour their craft
Handwoven rugs are crafted by artisans in India, while machine-woven styles are made in the USA—each created using the method best suited to its design.
What to Expect: From Idea to Finished Rug
Step 1: Share your space
Send images, measurements, or inspiration.
Step 2 — We guide your decisions
Clear recommendations on size, material, and style through your free 30-min consultation. Book it here.
Step 3 — Approve your quote
Transparent pricing. No surprises.
Step 4 — We make your rug
Crafted with precision and natural materials.
Start Your Custom Rug
Option 1: Order Samples
See, feel, compare at home.
Option 2 — Book a Free Consultation
Get direct, personalized guidance.
Option 3 — Request a Custom Quote
Ready with measurements?
Explore Collections
From durable wool to plush wool premium to easy-care cotton, each collection is crafted with natural fibers to suit different lifestyles and spaces. Compare your options at a glance, then dive into the collection that feels right for your home.
