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Whitfield Natural Textiles  |  SKU: PN32-ASP-0406

Pure Nature 32 Loop Aspen Area Rug

$285.00

Low-profile loop pile construction in a solid, even texture. At 32 oz per square yard, this is the lightest-weight option in the Pure Nature Collection, offering a simple and durable foundation for everyday living.

Whitfield's Pure Nature Collection is crafted from 100% undyed wool sourced from European sheep. Each loop-pile design showcases the natural beauty of wool in tonal shades derived directly from the sheep’s fleece, with no synthetic dyes or harsh chemical treatments.

For custom area rugs, price shown is per square feet for basic machine serged edges.

Options: Hand serged edges, 3" cotton borders and 3" leather borders are also available at additional charge. Please contact info@rugsbyroo.com for quote.

This area rug is also available in Broadloom Wall-to-Wall Carpet.

Size

Features & Specs

Roo Rating

Best

Material

100% Undyed European Wool

Made In

USA

Care Instructions

Spot clean & vacuum

Roo Rating

Best
This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is dyed using AZO free or natural dyes, offering a safer, more eco-conscious option for your home. We consider this a great choice for families looking to reduce everyday chemical exposure. This product is also made in a verified facility where no unethical manufacturing practises were used.

Key Features

Naturally Healthy → Free from dyes, PFAS, and VOCs, this wool keeps your indoor air safe and your family healthier.

Custom Fit → Start with broadloom carpet, then cut and bind it to your exact dimensions for a tailored rug solution.

Durable Comfort → Loop pile construction offers resilience in high-traffic areas while staying soft underfoot.

Natural Warmth → Wool fibers insulate against noise and temperature shifts, making rooms quieter and cozier.

Sustainably Sourced → Responsibly shorn wool from European farms, woven into carpet by Whitfield in the foothills of the Blue Ridge Mountains, USA.

Specifications

Specifications:
- Brand: Whitfield Natural Textiles
- Construction: 32 oz loop pile broadloom
- Fiber: 100% undyed European wool
- Backing: Cotton and Hemp
- Serge Material: 100% undyed European wool
- Format: Bound area rug
- Made in USA
- Colour: Beige
- Location: Indoor use

About the Brand

Nestled in the foothills of the Blue Ridge Mountains in Georgia, Whitfield Natural Textiles (Whit-Tex, Inc.) is dedicated to crafting 100% natural wool carpets, rugs, and padding for homes and workplaces. With a commitment to sustainability and healthier indoor air, they use only all-natural, renewable materials. Their wool is sourced from small UK farms, where sheep are pasture-raised and shorn annually in alignment with animal welfare best practices. The result is a collection of durable, beautiful floor coverings in nature’s own colorations—each piece unique, eco-friendly, and made with integrity.

About the Material

Wool is one of nature’s most remarkable fibers — renewable, resilient, and inherently healthy. Unlike synthetic materials made from plastics, wool is biodegradable and naturally breathable, helping regulate your home’s temperature while resisting dust, dirt, and odors. Its built-in lanolin gives it a level of stain and flame resistance that no chemical coating can match.

Soft yet durable, wool creates a cozy, quiet foundation underfoot — perfect for kids, pets, and daily life. Best of all, it supports healthier indoor air quality, since it doesn’t off-gas VOCs or shed harmful microplastics.

Choosing wool means choosing a fiber that’s good for your family, kind to the planet, and timelessly beautiful in every home.

Care Instructions

Spot clean with gentle soap and water. To remove pet odours, spray with white vinegar diluted in water. Dab with white towel to dry.

Rug Pad

We always recommend a rug pad underneath all carpets and area rugs. Rug pads add extra cushioning under feet, prevents the rug from slipping and sliding, and increases the longevity of the rug.

For this area rug, we recommend the Wool Nature Rubber Anti-slip Rug Pad

Comparison Chart

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Pure Nature 48 Loop
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Pure Nature Classic
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Pure Nature Mystique
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Pure Nature Homespun
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Weight
Weight48.0 oz 48.0 oz 48.0 oz 48.0 oz
Description
DescriptionA thicker, more cushioned version of PN32, this solid loop pile adds comfort and resilience underfoot while maintaining a clean, uniform appearance. Whitfield's Pure Nature Collection is crafted... A two-tone loop pile uses a light and dark yarn blended to create a subtle, random grid-like pattern that adds depth and visual interest to the surface. Whitfield's... Loop pile with tips lightly sheared.  The cut tips give this pile a fuzzy, velvety surface that feels fluffy and soft underfoot. Whitfield's Pure Nature Collection is crafted... A 3-ply loop pile construction features one white accent yarn creating a softly variegated, homespun look with natural texture and dimension. Whitfield's Pure Nature Collection is crafted from...
Material
MaterialEuropean WoolEuropean WoolEuropean WoolEuropean Wool
Care Instructions
Care InstructionsSpot CleanSpot CleanSpot CleanSpot Clean
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ByWhitfield Natural TextilesWhitfield Natural TextilesWhitfield Natural TextilesWhitfield Natural Textiles

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