A company dedicated to capturing the beauty, magic and simplicity of childhood, Pehr was founded by two friends who struggled to find a brand that could accurately reflect their shared approach to style and motherhood.  An element of "playful sophistication" was and continues to be the lens through which all their products come to life.

Being a female-founded company, Pehr instinctively knows the value in a woman's touch, and are proud to work with artisans and partners whose skilled hands bring their products to life. Pehr partners with like-minded groups such as Care & Fair and GoodWeave International, organizations dedicated to providing educational opportunities for women in developing nations. And that's not all. Thoughtful design, organic materials and sustainable manufacturing processes is at the forefront of their day to day operations. Only high quality cotton and Azo-free dyes are used in their products so that all our parents can rest easy.