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Discover a new world of kid & pet friendly rugs
Discover a new world of kid & pet friendly rugs
SHOP NEW ARRIVALS
Looking for a custom style, size, colour or design?
Speak with our designers to see which rug suits your space the best!
Looking for a custom style, size, colour or design?
SHOP CUSTOM RUGS
Speak with our designers to see which rug suits your space the best!
FREE DESIGN CONSULTATION AVAILABLE
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
For years, we've been on the path of searching for rugs that are safe for our family and yours. But we realize that area rugs are not the only things in our home that can impact our health. Loved by Roo features brands that we've grown to love in our home. Here's to healthier, toxic-free living!
Viscose is a semi-synthetic rayon that feels and looks like silk but for a fraction of the price point. It is semi-synthetic because it uses a natural cellulose - bamboo/wood pulp - in its production process. Discovered in 1891, viscose has since become a popular material for rug making because of its luxurious look and feel. It is easily dyed and retains vivid colours particularly well. When well maintained, a viscose rug can last a great number of years.
Bare in mind that unlike natural fibres such as silk, semi-synthetic fibres are weak fibres that tend to bend and break easily. While a silk rug can be bent up to 2,000 times before breakage occurs, a semi-synthetic rayon rug comes in at 70 times before it begins to “shed” and show wear and tear. That is why we recommend using a viscose rug in only low to medium traffic areas such as a living room or dining room. Viscose rugs also naturally turn yellow when wet and therefore, it is important that spills (even plain water spills) be absorbed and cleaned immediately and thoroughly.