FREE SHIPPING on orders over $200 to U.S. Flat rate USD28 shipping to Canada [read more]


Your Cart is Empty

The Sakûla Project

by Sandy Wong January 16, 2019 2 min read

Lorena Canals 100% Machine Washable Rug


It is one thing to create a beautifully designed rug.  It is another thing to put our needs and concerns as parents at the forefront and to create a rug that is 100% machine washable.  Never, in the history of rug making, did anyone think of such an idea.  But it makes so much sense...especially to a family with two young kids and a beagle that sheds all year round. 

I was a huge fan of Lorena Canals long before Rugs by Roo was born.  I fell in love the moment I saw her Happy Prism rug for the first time.  I didn't know rugs could evoke so much joy and vibrance.  I later learned that I could easily throw the entire rug into the washer and it comes out like new.  It was like I just got served an ice cream sundae with extra caramel sauce drizzled on top.

And THAT wasn't all.  Read on as I later discover that there's an added cherry on top!

As my love for this brand grew, I began to learn more about Lorena's story and their production process.

She spends a great deal of time in India where she owns two factories.  By keeping the manufacturing in-house, her designers are able to work side by side with her 170 artisans to ensure every handmade piece is made to perfection.

The brand prides themselves on quality in every aspect of production, from sourcing the best raw materials to socially responsible labour practices.  Every piece is made with natural fabrics, natural dyes and uses traditional means of production that are low on carbon footprint, making the entire process environmentally friendly.

And now the big fat cherry on top....  


In 2008, Lorena Canals built a nursery in Haryana, India, a remote part of India where education was considered a rare privilege.  The nursery took children off the streets and into a place that was safe and secure.  The nursery gave them a place to stay, to receive a meal and to get the education they needed.  

As of today, the nursery hosts 120 kids and the number continues to grow every year.

Every time Lorena Canals sells a rug, whether its online or through one of their retailers such as Rugs by Roo, proceeds go towards funding the nursery and their programs.  It gives me so much pride to know that we are a part of something so special.

Lorena Canals defines the future of retail.  As a small business, we have a responsibility to source ethically and sustainably.  And a large part of our role as a retailer is to educate consumers to make better choices.  By offering them better brands, they are not only getting a better product that is designed with intent and thoughtfulness, but they are also supporting a social cause that is important to this world.  

I hope you enjoy reading about the stories we share here and continue to support smarter consumer choices.  

Thanks for reading!


Sandy Wong 
Owner, photographer, wife and mom to two awesome kids and a pet beagle

shop lorena canals collection

Sandy Wong
Sandy Wong

Being a mother to three kids and a beagle, I understand the struggles of trying to find the best for my children. Instead of spending hours researching which rug to buy, I hope to bring the best to you so that you can go back to spending time with those you love.

Leave a comment

Comments will be approved before showing up.

Also in Blog

2022 Month-of-Giving: GoodWeave International
2022 Month-of-Giving: GoodWeave International

by Sandy Wong January 10, 2022 2 min read

I know that the difference Rugs by Roo makes today is just a drop in the bucket.  Our Month-of-Giving campaigns are far from where I envision them to be to make the level of impact I want to make.  But I know that by introducing the awareness at the consumer level, we can start to shift shopping behaviours to drive the initiative and the support needed to bring down those numbers.  
Read More
The Difference You Made in 2021
The Difference You Made in 2021

by Sandy Wong December 31, 2021 3 min read

Written by Anjali, Kailash Satyarthi Children's Foundation US As 2021 draws to a close, I want to thank you for all you have done to support our work and to ensure that all children are free and have the opportunity to be educated and reach their full potential.  Together, we accomplished so much in 2021 for the world's most marginalized children.  I hope you read this end of year recap with pride, knowing that none of this would be possible without you.
Read More
Reflecting on 2021 by Sandy
Reflecting on 2021 by Sandy

by Sandy Wong December 18, 2021 3 min read

I am not ashamed to admit that I worked my butt off this past year but with very little to show for in terms of numbers.  There were months where I couldn't even cover my son's tuition, the portion that I had agreed to cover while my husband paid for everything else.  There are many days where I wonder whether I am cut out to be a business owner. 
Read More