ROO Insider: Get 10% off First Order >>>>> [Sign Up]


Your Cart is Empty

Sold out

ferm LIVING Fruiticana Tufted Strawberry Area Rug


Notify me when this product is available:

This ferm LIVING kid's collection area rug is part of their fun and functional Fruiticana series. Who doesn't love a ripe strawberry when you see one (unless you're allergic)? This neutral coloured rug makes you think of sandy beaches while the strawberry motif takes you to a tropical island. This Fruiticana Tufted Strawberry Rug is made out of 100% New Zealand Wool and is hand tufted, which means the strawberry motif is woven into the rug (not printed). The New Zealand Wool adds an insurmountable level of softness that is perfect for your little one's tiny hands and feet. The higher pile and thick weave allows your feet to sink into softness just like at the beaches while the natural stain resistant quality of wool helps make clean-up of light spills easy.

Product Features

  • Technique: Hand Woven
  • Material: 100% New Zealand Wool
  • New Zealand Wool is regarded as the purest and whitest wool in the world
  • Wool is naturally stain and flame resistant
  • New Zealand wool is a great choice amongst kids with allergy sensitivities because it is hygienic and non allergenic, has no harmful gasses and is a natural air filter
  • Wool also makes a great sound barrier keeping noise out during naps and quiet time
  • Location: Indoor use only


  • Brand: ferm LIVING
  • Colour: Multi
  • Material: 100% New Zealand Wool
  • Designed in Copenhagen
  • Technique: Hand Woven
  • Artist: Trine Andersen
  • Made in India

About the Brand

Based on a passion for authentic design and clear functionality, ferm LIVING is a company that takes pride in creating products that help balance the contrasts of life. They recognize that in today's world, as we navigate expectations and dreams in the search for meaning and comfort, we also long for a balanced life with room for chaos and calm, moments of reflection and times of joy. ferm LIVING's line of area rugs is designed with the intention of creating a space that allows us to be ourselves, to realize our true value of things, and to feel comfortably at home. From their base in Copenhagen, ferm LIVING works with artisans from around the world, fusing their Scandinavian mindset with global skills and traditions to create masterful pieces that are rich, soft and colourful.

About New Zealand Wool Rugs

The New Zealand sheep farm industry is held to extremely high standards when it comes to sheep husbandry. Internationally banned pesticides are prohibited from being used on New Zealand sheep farms. Voluntary certifications such as the Responsible Wool Standard (RWS) are in place to ensure that sheep are treated responsibly and that their surrounding land are protected and respected. Often raised on high altitudes in harsh climates, New Zealand sheep farms cause very little impact to the natural landscape and do not compete with food production.

When it comes to New Zealand sheep wool, it is regarded as the purest and whitest wool in the world. This is an important characteristic when it comes to rug making, especially for rug designs that entail lighter shades of colour. New Zealand wool offers excellent dyeing characteristics that create long-lasting colours. Amongst the many benefits of wool rugs, it is a natural material that is hygienic, non allergenic, has no harmful gasses and deters the growth of bacteria and dust mites. Wool is also flame resistant thanks to its thick insulating char layer and is a great choice for asthma sufferers because of its natural filtering ability. The natural strength and ability to withstand heavy foot traffic allows a wool rug to last for decades.

Care Instructions

  • Vacuum regularly and as needed using suction only (no bristles)
  • Spot clean as needed using a damp cloth with plain water. Do not use soap or cleaning products as they could damage or fade the rug
  • For spills, absorb immediately with white dry cloth
  • For larger, deeper stains, send the rug to a professional service with experience cleaning fine rugs
  • Rotate rug every 3 months to avoid uneven fading and wear
  • To preserve the life of the rug, we recommend using a rug pad

Need help?

When you buy a ferm LIVING Fruiticana Tufted Pineapple Area Rug from, you will have access to our support team who will help you through any logistical issues such as tracking and delivery of the rug to your home. You will also have access to our free design consultation team who can help you plan the layout of your room to best suit your new ferm LIVING Fruiticana Tufted Pineapple Area Rug. Read customer reviews and common Questions and Answers for ferm LIVING Fruiticana Tufted Pineapple Area Rug sku #9069 on this page. We're here to help, so take us up on the offer!

Customer Reviews

Be the first to write a review