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Frida Graphite Area Rug

$829.00

With versatile earth tones and a chunky, hand-knotted texture resembling tiny pebbles, the Frida Collection by Brigette Romanek x Loloi can ground any room with a sense of elevated ease. Each area rug features a subtle nuance in color variation due to the handmade nature of its construction and has a pleasantly nubby softness underfoot. This collection is hand-knotted of wool and other fibers in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers' communities.

Size

Features & Benefits

Brand

Loloi

Material

Wool

Washable?

Spot Clean

Color

Oatmeal and Ivory

Origin

India

FRE-01 BR Graphite - Rugs by Roo

Key Features

- Construction: Hand Tufted
- This Loloi rug was made in a GoodWeave Certified facility, which means that no child was involved in the process of making this rug from field to floor
- Due to its handmade nature, each rug is unique and one of a kind
- Material: 100% Wool
- Wool is an environmentally sustainable, biodegradable and renewable fiber known for its insulating and moisture-repellent properties, keeping spaces warm in winter and cool in summer
- Wool is naturally hypoallergenic and does not attract dust mites, making it a good choice for people with allergies or asthma
- Finished with a cotton canvas backing for extra stability and shape retention

Specifications

- Brand: Loloi
- Collection: Frida
- Material: 92% Wool | 8% Other Fibers
- Construction: Hand Tufted
- Pile Height: 0.25"
- Backing: Cotton Canvas
- Colour: Oatmeal / Ivory
- Care: See Care tab
- Use: Indoor
- Made in India
- Designed in USA
- Certified: GoodWeave
- Handmade, one of a kind

Roo Rating

Good

This product is made from high-quality, natural fibers that are durable and easy to care for. It contains no harmful adhesives, backings or chemical treatments (e.g. PFAS, phthalates, formaldehyde), making it a healthier choice than many mass-produced rugs. It is, however, dyed using commercial dyes, which may contain VOCs (volatile organic compounds). While these are common in many household products, this is something to be aware of in creating spaces for young children or where one may have special sensitivities. We consider this a good step toward safer, more sustainable living. This product is also made in a verified facility where no unethical manufacturing practises were used.

About the Brand

Loloi

At age 58, Amir Loloi still speaks with youthful excitement when he describes his travels to India. As owner and head designer of Loloi Rugs, Amir has traveled the Indian countryside for the past 25 years searching for the best weavers and craftspeople. During his travels, he would hop from village to village, visiting the artisans themeslves. Different shops have different specialities. At each factory, he sits with the craftsmen, sipping tea and trading ideas. It is during these conversations that these beautiful creations begin. Loloi's mission is to bring new life to a centuries-old craft. Whether it be the dipdyeing of wool or the intricate task of weaving, there is a proud artisan who keeps this time-honored tradition alive. It is behind the walls of these village factories where looms takeover machinery and artisans takeover engineers. Loloi is a brand that brings the best spaces together with intention, where a good rug does more than tie the room together, it sets the home apart.

Loloi is also a proud partner with GoodWeave International, a non-profit company that takes a holistic approach to ending child labour. Their efforts include conducting audits in rug factories in India to ensure no child, forced or bonded labour is used to make the rugs. They also raise funds to support child education in rural parts of India.

About the Material

Made with Wool

This rug is made from 100% Wool, offering natural qualities ideal for everyday living. Wool is prized for its durability, softness, and ability to regulate temperature year-round, and brings a soft, textured hand-feel to the Ehren Collection's hand-tufted triangle pattern.

Care Instructions

Clean spills immediately by blotting with a clean, white dry sponge or cloth. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. Vacuum regularly. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.

Rooms This Rug Is Perfect For

Cleaning & Care Instructions

Gentle vacuum no bristles or robot vacuums

Gentle vacuum no bristles or robot vacuums

Rotate periodically

Rotate periodically

Rug pad recommended

Rug pad recommended

FRE-01 BR Graphite - Rugs by Roo