Jaipur Living Avenue Handmade Abstract Cream Taupe Area Rug

Inspired by the unrushed quality of the natural process, the Lenox collection features an assortment of grounding solid designs that are anything but basic. The Avenue area rug showcases a modern abstract design in tones of cream and taupe. Viscose lends an elegant, lustrous sheen to the natural, textured wool fibers, offering a unique matte and shine effect to this hand-tufted assortment. This accent piece perfects low traffic spaces like bedrooms and formal dining rooms.

Product Features

• Handmade Quality: hand tufted by artisans in India for notable durability and softness
• Premium Blend: blended of viscose and wool for durability and a subtle luster
• High-Low Pile: varied, lustrous pile height creates a texture-rich feel and luxe sheen
• Due to its handmade nature, each rug is unique and one of a kind

Specifications

• Brand: Jaipur
• Collection: Lenox
• Construction: Hand Tufted
• Style: Modern
• Material: 80% Wool 20% Viscose
• Backing Material: 100% Polyester
• Pile Height: 2/3"
• Handmade in India
• Designed in USA
• Colour: Cream, Taupe
• Rug Pad Recommended: prevent bunching and slipping with a rubber-backed, non-slip rug pad
• Location: Indoor use

About the Brand

'Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow' - NK Chaudhary, Founder of Jaipur Living. This is the premise on which Jaipur Living was built, which is why it is one of the most successful and thoughtful household rug brands in the world. Nand Kishore Chaudhary founded Jaipur Rugs in 1978 working alongside 9 artisans on two looms. He built the business on the principles of dignity, employing and empowering women and artists. As of today, Jaipur removes the middleman by employing a network of 50,000 artisans in more than 700 villages in India who work with passion and love for this timeless craft. These artisan partners are provided with a livable and reliable wage along with opportunities for personal growth and development.

The Jaipur Rugs Foundation was founded and tasked with a mission to connect the artisans to themselves by nurturing their creative capacity. Through this foundation, over 273,000 lives were benefited including receiving education and door-to-door healthcare. Artisan families are able to build their first brick home and their children are able to attend school. Today, Jaipur Living is a women led business as NK Chaudhary's daughters Asha and Archana Chaudhary take over, expanding their father's vision through love and innovation.

Care Instructions

• Blot stains immediately and avoid prolonged exposure to moisture. Professional cleaning is recommended for stain removal or periodic cleaning care. Vacuum with beater bar off.